Monday, September 16, 2013

B2B Peint Ad Pages Decline

http://www.talkingnewmedia.com/2013/09/13/u-s-b2b-publishers-continue-to-see-their-ad-pages-declining/
The ABM releases ad page reports about as quickly as the Greek government, but because the news they are reporting is generally not good, I guess there is no rush to release these reports.
B2B ad pages fell 9.15 percent in the month of April, according to the latest BIN numbers. For the year ad pages are down about the same amount, 9.11 percent.
While the ABM reports revenue numbers, and these are often repeated, I find these less accurate based on my own experience, and my own biases.
Ad pages have been falling since the beginning of the financial crisis, but have moderated somewhat recently. In 2011, for instance, ad pages were essentially flat, recording a modest uptick of 0.36 percent. But recently declines have started to accelerate once again, bad news for publishers hoping to see a real recovery from the recession.