B2B ad pages fell 9.15 percent in the month of April, according to the latest BIN numbers. For the year ad pages are down about the same amount, 9.11 percent.
While
the ABM reports revenue numbers, and these are often repeated, I find these
less accurate based on my own experience, and my own biases.
Ad
pages have been falling since the beginning of the financial crisis, but have
moderated somewhat recently. In 2011, for instance, ad pages were essentially
flat, recording a modest uptick of 0.36 percent. But recently declines have
started to accelerate once again, bad news for publishers hoping to see a real
recovery from the recession.