Monday, August 26, 2013

Digital Platforms Hot, Print Works

http://www.theaustralian.com.au/media/opinion/digital-platforms-may-be-hot-but-print-works/story-e6frg9tf-1226703701817
I HAVE been charting the course of the print industry in this space for more than a dozen years now. It has been an uneasy, often depressing journey for an old newspaper hand who remembers fondly the glory days of The Way We Were.
Of course, we will never return to those times when circulations grew and "rivers of gold" filled the corporate coffers. But there are growing indications the worst of the decline might be behind us. The time is now right for a reappraisal of print and newspapers in particular.
New research, here and in the US, comparing consumer use of digital platforms - whether they be desktops, laptops, tablets or smartphones - with printed editions of newspapers shows a previously obscure factor: the level of engagement between readers and their source of information.