Sadly, with less than 2% of the catalog industry participating in any industry trade association focused on national postal policy, we simply do not have the resources necessary to execute the most effective opposition to the exigency threat that we can think of.
If 8%-10% of your annual postal spend seems to be an enormous number, for a fraction of this amount, you can greatly reduce the likelihood that an exigent increase will be approved by the Postal Regulatory Commission by investing in an ACMA membership or by making a contribution to our postal action fund (more on that below). Even if the PRC grants an exigency request, mailers can still fight this in court. What’s more, Washington is obviously a very political environment. A well-orchestrated public relations campaign can also preempt an unfavorable exigency decision if executed now.
