Over the last year, Two Sides made the transformation from new kid on the
block to familiar advocate for the sustainability of print on paper. Our
membership continues to grow and our collective voice is getting stronger every
day. Even more exciting, we’ve extended our reach and effectiveness where
it really counts – to the C-suites of many major U.S. companies and to American
consumers. Following the strategic guidance of the Two Sides U.S.
Board of Directors, our ambitious 2012-2013 Marketing and Communications Plan
built on past successes and incorporated new efforts to put an end to
anti-paper environmental marketing claims and share the news that Print and
Paper Have a Great Environmental Story to Tell.
