Canada Post's Novel Direct Mail Campaign

http://www.dmnews.com/canada-post-has-a-ball-with-direct/article/301600/

Direct mail isn't always just a letter in a white envelope—sometimes it's a mysterious rubber bouncy ball that arrives on your doorstep in an unbranded clear plastic tube with simple and tantalizing instructions: Tell a story. 
That was the idea Canada Post cooked up for its Bounce Me campaign, an effort launched earlier this year to edify agencies and client-side marketers about the value of direct mail in the marketing mix. 
“A lot of them haven't grown up using direct mail and now they're focused on social and online,” says Jennifer Campbell, general manager of direct marketing strategy at Canada Post. “We have a great opportunity and undertaking to educate them on the fundamentals of direct mail.”