In a
tale of strange bedfellows, Meredith’s Fitness
and Wenner Media’s Men’s Journal have
struck up a sales alliance to compete with bigger health/fitness players Rodale
and American Media Inc.
There’s
not much precedent for separately owned titles going to market together, and
they usually involve independents. (The Nation and National Review tried it
last year to give advertisers a way to deflect backlash they might get from
supporting just one of the politically leaning publications. New York and Dwell
have joined forces on City Modern,
an event series and joint publication.)
