http://www.minonline.com/news/22713.html
A recent study
conducted by the VTT Technical Research
Centre of Finland
examined the role that magazines must assume in order to continuously be
successful in this ever-changing world of technology and the internet.
According to VTT, it all starts with understanding the consumer, which will
dictate how the product or service must be tailored and presented. When trying
to reach a younger audience, which the study calls “digital natives,” magazines
must take into account that this demographic has grown up with the internet as
the main source of information and entertainment. Trends show that consumers
spend more and more of their leisure time on digital media, but printed
magazines are still used as a relaxing and “slow” media. Thus, magazines must
be available through multiple platforms, including online or mobile forms, as
well as hybrids using elements that enable seamless shifting between print and
digital content. Already magazines are using technologies such as 2D barcodes
and augmented reality to provide interactivity for readers.
