http://www.foliomag.com/2013/hearsts-jumpstart-auto-group-partners-dealer-com#.Ud7LY1OYyKw
Hearst's Jumpstart Automotive Group, which
contains the Car and Driver, Road & Track and JD Power Autos brands, among
others, has partnered with Dealer.com to
allow the site's audience of car dealerships to market to Hearst's automotive
audience.
Dealer.com is essentially a digital marketing arm and website developer for car
dealerships across the U.S. The outfit runs digital marketing programs for
12,000 dealerships and its network of sites attracts about 36 million unique
visitors per month.
Under terms of the agreement, Dealer.com will be able to sell tier 3 display
advertising for local dealerships on Jumpstart's network of sites, which
attracts about 25 million monthly uniques.
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