http://www.foliomag.com/2013/idg-enterprise-launches-ad-exchange#.Ud8QcFOYyKw
IDG Communications' Enterprise group, which includes
Computerworld, InfoWorld, CIO and a number of other brands targeting the
enterprise tech and IT market, has launched a private ad exchange, joining the
ranks of other publishers, such as Hearst
and Condé
Nast, in an effort to tap into the growing programmatic buying market.
