Print
ad pages are down for the eighth-consecutive quarter, but the pace of those
losses is slowing down.
Total
consumer magazine ad pages were down 4.5 percent year-over-year for the quarter
and 4.9 percent for the first half of 2013, according to the latest numbers
from PIB and the MPA-The Association of Magazine Media.The second quarter, which has been strong historically, marks the third quarter in a row that losses have slowed across the industry however.
Broken down by category, the health and wellness segment had a successful first half with Men's Fitness (36.1 percent), Women's Health (26.9) and Men's Health (24.8) each posting percentage improvements in the top 10 among all consumer magazines. Food titles also saw significant gains as Eating Well (46.5), Bon Appetit (25.0) and Food Network Magazine (15.4) were bunched near the top.
