The pilot issue of iLove magazine has just been sent to 13,500
carefully-targeted readers, ahead of plans to up the monthly circulation to
700,000.
The fashion and beauty title is the brainchild of Digital Space, which has
offices in Northampton and Ilkley. The firm has been working in the print-to-mobile arena for a number of years and has produced a variety of cross-media projects with major magazine and newspaper publishers. It has now decided to create its own product.
"Print, as a mechanism for triggering a response has far greater value than most people put on it," said director Adrian Fleming. "We have taken a piece of print and overlaid the sort of analytical values you’d get on an insightful web page."
