Bertrand
Bodson has joined Argos as its first digital director and will oversee the
development of the retailer’s website and mobile shopping applications.
Argos,
which is owned by Home Retail Group, is investing £300m over the next three
years in a bid to revitalise its stores and digital divisions. This involves replacing the famous laminated catalogues in stores with touch–screen computers, introducing “fast track” queues to collect online orders, offering wi-fi within stores and closing around 75 stores as leases expire.
