http://adage.com/article/media/maxim-magazine-fetch-bids-20-million/243023/
Maxim magazine, the bawdy men's title that went up for sale in March, is
fetching some bids of about $20 million, less than a 10th of the price its
owners paid six years ago, according to people familiar with its finances.
Maxim publisher Alpha Media Group, controlled by creditor Cerberus Capital
Management, is expected to lose between $3 million and $5 million this year,
according to the people, who asked not to be named because the matter is
confidential.