Tuesday, July 9, 2013

How Cabela's, Others Prep for Peak Selling Season

http://risnews.edgl.com/retail-best-practices/How-Sears,-DSW,-Cabela-s-and-Pier-1-Prep-for-Peak-Selling-Season87296
Cabela's is seeking to further enhance its in-store experience with tests of augmented reality, adding graphics, sounds and even smells of the natural world. With these displays, the outdoors and sporting goods retailer will provide informative graphics and audio that will align with the shopper's field of view. Cabela's is also rolling out a range of mobile technology, including its Outfitter tablet app, mobile kiosks and non-transactional line-busting capabilities.