Paper: Effectively Managing the Biggest Cost Center:
Paper has been at the heart of the publishing industry since Gutenberg introduced the printing press in 1450. Flash forward 560 years, and the ups and downs of the market still exist, leaving publishers with the task of wrangling costs without sacrificing quality.
“The industry is a mixed bag of stability,” says Phil Schlosser, National Geographic Society Production Services SVP. While Schlosser says the company has seen reductions in the cost of paper, he says these trends are usually short-lived.