Thursday, May 2, 2013

Cataloguers Boast the Highest Average Order Value.

http://www.internetretailer.com/2013/04/30/top-500-catalog-retailers-sell-high-priced-  500 catalog retailers sell high-priced items.
Age, it seems, may benefit catalog and call center retailers in the 2013 Internet Retailer Top 500 guide.  This group of merchants enjoys the second-highest average ticket of $202.70, trailing consumer brand manufacturers with $230.88, but ahead of retail chains at $192.51 and web-only merchants at $187.78. Within the two largest product categories in the Top 500, catalogers outpace other merchant types. Of the 136 apparel and accessories retailers in the guide, catalogers have an average ticket of $167, compared with $142 for consumer brand manufacturers, $126 for retail chains and $125 for web-only retailers.