In addition to The Gap's recent
inventory optimization and store-based fulfillment initiatives, the retailer is
also focusing on Big Data and personalization. According to The Gap, the issue
isn't having the data or having big data, it's turning the data into relevant
information that then feeds a personalized shopping experience. The technology
is there and the retailer is now starting to customize and test personalization
of its website landing experience.
For The Gap, personalization will, has, and is
forming the bridge between the online world and the brick-and-mortar
experience.
