Big companies have ramped up their mailing in 2012. JPMorgan Chase & Co., Sprint/Nextel, Dish Network and Discover Financial Services are all on the list after none of them appeared in 2011 or 2010. In fact, according to our data JPMorgan Chase hasn't mailed this heavily in five years—since 2007 when the company reported a mere $99.9 billion in revenue.
This year for the first time we examined catalogers as part of our Top Mailers research. In the past, we have excluded these mailers because we thought they would dominate the list. Now, as mail and catalogs are becoming more integrated with digital technologies, that no longer makes sense. Plus, there would still be fewer catalogers on the 2012 Top 50 than nonprofits.
