A magazine that was introduced when the newest technology to reach consumers was the radio soap opera wants to demonstrate its relevance to readers — and advertisers — with a commemoration of its 75th anniversary that is focused as much on the present and future as the past.
Tuesday, September 18, 2012
Woman’s Day Looks Forward While Turning 75
http://www.nytimes.com/2012/09/17/business/media/womans-day-turns-75-while-looking-forward.html?_r=1
A magazine that was introduced when the newest technology to reach consumers was the radio soap opera wants to demonstrate its relevance to readers — and advertisers — with a commemoration of its 75th anniversary that is focused as much on the present and future as the past.
M arketers have joined in the yearlong celebration by, for
instance, sponsoring the anniversary event and gatefolds and including
Microsoft Tag bar codes in some ad pages they are buying in the October issue,
giving readers additional chances to win prizes. Those marketers include the
American Egg Board, Colgate-Palmolive, JetBlue, Kellogg (Special K), L’Oréal
(Garnier), Mylan (EpiPen), Silpada Designs, Stainmaster and UnitedHealthcare.
A magazine that was introduced when the newest technology to reach consumers was the radio soap opera wants to demonstrate its relevance to readers — and advertisers — with a commemoration of its 75th anniversary that is focused as much on the present and future as the past.
