Like many print publications, Prevention, a staple of supermarket checkout lines, has suffered from a drop in ad pages in the last year.“Unfortunately the advertising industry has always worshiped at a younger altar,” said Maria Rodale, the chairwoman and chief executive of Rodale, the magazine’s publisher.
Readers of Prevention will not change radically — the magazine is geared toward women in their 40s, 50s and 60s — but the magazine will. Starting in January, Prevention will have a new editorial direction, a new look and new contributors to start the year.
