new-developments-marketing-services

Marketing services caught fire in 2011, with major b-to-b and consumer publishers, and even regional media companies getting in the game. A new revenue stream from advertisers outside print pages excited publishers, as ad pages aren’t recovering the way initially hoped.

Fortunately, marketing services appears to be living up to the hype. FOLIO published interviews with two publishers on how their marketing service divisions are faring, and what’s next for the sector.