Survey Shows Rise in Trigger-Based Marketing:
An interesting survey was just released by Forrester Research and Silverpop. According to a survey of 155 marketing professionals, 59% plan to increase their use of marketing automation over the next 12 months. One of the most popular uses for this automation is trigger-based marketing. This is interesting because trigger-based marketing is a terrific application for digital production. It is short-run, often personalized, and provides a recurring revenue stream for the printer.
