Interpublic Group’s MagnaGlobal has
downgraded its ad revenue growth forecast for 2012. The firm, part of IPG’s
Mediabrands unit, now predicts global ad revenues will rise 4.8% to $480
billion, which is two-tenths of a percentage point less than its December 2011
forecast.
For North America, the firm upgraded its
forecast slightly, now predicting growth in regional ad revenues of 3.9% to
$165 billion.
