Kantar-Media-Reports-U.S.-Advertising-Expenditures-Increased

Total advertising expenditures in the first quarter of 2012 increased 2.6 percent from a year ago and finished the period at $32.9 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. The gain represents a modest rebound compared to flat spending in the second half of 2011.