Top Toy Catalog Ignores Typical Gender Roles

http://news.cnet.com/8301-17938_105-57554389-1/girls-with-nerf-guns-toy-retailer-creates-gender-swapped-catalog/

This secret is out. Sometimes, girls like to play with He-Man action figures and boys like to nurture dolls. A Swedish toy catalog is getting a lot of attention for swapping out traditional gender roles by depicting a boy playing with a dollhouse and a girl blasting an imaginary foe with a Nerf gun.
Top Toy created the holiday catalog for toy chains BR and Toys"R"Us. The catalog was released in both Denmark and Sweden, but the Swedish version features some Photoshopped changes. Perhaps most notably, a boy wielding a toy gun in the Danish catalog was replaced by a girl, while a boy appears on another page playing with a very pink dollhouse.