Print Catalogs Remain Essential to Many Consumers: U.S. consumers continue to rely heavily on the print catalogs, as reported by the American Catalog Mailers Association in its latest study.
Key findings:
92% of those who examine the catalogs they receive have made a purchase
Nearly six out of 10 (58%) respondents look at catalogs as soon as they
Two-thirds (66%) of consumers surveyed say they examine the print catalogs they receive in the mailbox.
