‘Tis the season for huge savings. Whether they’re buying a
car, TV or the latest Barbie, customers expect big price drops during the
holiday season. The same goes in the magazine industry where publishers have
made a habit of offering seasonal discounts on top of already deeply discounted
subscription prices. But while slashing prices on magazines can attract hordes
of new readers, there’s also the risk of having those readers undervalue the
product itself.
