Departures Sees Jump In Ad Revenue, Hikes Rate Base:
Departures, American Express Publishing’s luxury travel title, is seeing gains in print and online advertising, and will be increasing its rate base in the new year.
Ad revenue for the print magazine grew by 12 percent and paging grew by a total of two percent in 2012. The news marks the title’s second consecutive year of growth—in 2011, the magazine saw a 46 percent increase in ad revenue and a 43 percent increase in paging. Revenue from the digital side also increased by 144 percent for the full year of 2012. In all, 78 new advertisers joined Departures this year.
