Healthy Living title WebMD the Magazine is reintroducing itself this September with a redesigned publication.
“We wanted to modernize the look and feel of our site so we thought it was a really good time to refresh the magazine,” says Heidi Anderson, publisher of the magazine. “From a content perspective, we’ve re-examined the architecture of the magazine to create six distinctive sections that are even more closely mapped to our website.”
Through a combination of frequent readership polls and syndicated research of audiences, the title chose six topics that were of greatest interest to readers—both in print and online—and made them the focal point of the reimagined product. The brand is now broken up into the sections of living healthy, healthy beauty, family & parenting, food & recipes, fitness & exercise, and WebMD Checkup.
