There
will be no reprieve for the newspaper industry in 2012, judging by the second
quarter of the year, which saw yet another round of dismal returns. Total advertising
revenues dipped 6.4% from $6 billion in the second quarter of 2011 to $5.6
billion in the second quarter of 2012, according to the Newspaper Association
of America. Print ad revenues dropped 7.9% from $5.2 billion to $4.8 billion,
while online ad revenue growth remained anemic with a 2.9% increase from $803
million to $827 million.
