Saturday Evening Post Outsources Sales Operation:
The Saturday Evening Post, which traces its roots back 300 years, is in the process of reinventing itself. Steven Slon was brought on board early this year as editorial director to put a more contemporary spin on the brand and the magazine is planning a redesign for the fourth quarter. In the meantime, the magazine has outsourced its sales operation to the James G. Elliott Co. to perform a similar overhaul on its ad business.
