The Evolution of Fulfillment: When you dive into the way the digital edition and app economy works for publishers, you can’t avoid the irony of the big digital newsstand and storefronts of Apple, Amazon, Barnes & Noble, Zinio, Next Issue Media, et al. The brand power of those operations is simply too good to refuse, and for many publishers, digital single-copy sales from these sources has been a boon. Yet, we all know about the data and revenue sharing frustrations that come along with some of those partnerships and in the meantime, publishers continue to look for ways to take their digital wares direct to the customer. Here’s where the fulfillment companies have been stepping into the void.
