USPS Opens Registration for Holiday Mobile Shopping Promotion: Mobile barcodes and direct mail will drive retail sales this holiday season, so marketers looking to boost revenue while saving money should consider the 2012 Holiday Mobile Shopping Promotion.
The Promotion is designed to drive online product purchases by putting mobile-optimized promotional offers, coupons and catalogs into consumers’ hands in time for Black Friday and Cyber Monday. The promotion will offer online merchants a 2-percent postage discount on Standard Mail and First-Class Mail letters, flats and cards that include a mobile barcode or print/mobile technology
