Sandra Lee, is making a comeback on the mag scene with Sandra Lee, the Magazine. Lee, who will be editor-in-chief, told Media Ink that the new publication will be a lot broader than her previous venture, a simple cooking magazine that last appeared in January.
The print version will be available on newsstands only. No subscriptions will be sold. Avoiding subs means circulation will be lower, but it also avoids the costly direct-mail efforts needed to sustain a rate base.
