Wednesday, September 26, 2012

Atlantic Media's Digital-only Quartz

http://www.nytimes.com/2012/09/24/business/media/with-digital-only-quartz-atlantic-to-cover-business-world.html?_r=1
“I love the romance of print,” said David G. Bradley, owner of Atlantic Media, but it has cost him. Business titans are generally not prone to self-appraisal, and when they do take stock, it usually begins and ends with a list of their conquests. David G. Bradley, the owner of Atlantic Media, has never been like that. He built and then sold the Advisory Board and the Corporate Executive Board, two research advisory firms, but he never trumpeted that or his fancy education — he was a Fulbright scholar with a law degree from Georgetown and an M.B.A. from Harvard — as a significant credential. At lunch a few weeks ago, we talked about Quartz, Atlantic’s new, strictly digital play in global media, a site for business news that is making its debut on Monday at qz.com. He was clearly excited about the new enterprise, but Mr. Bradley spoke candidly about his costly education in the economics of publishing.