Have you seen that Lucky subscription offer? It seems to be expired now, but it’s been all over the place online. You could buy a two-year subscription of this roughly $3.00-per-copy monthly magazine for the low, low price of $5.99. As in just under $6.00. As in a quarter per copy. Lucky, of course, isn’t the only publication doing this kind of thing. An online search can yield pages of results of magazines that are deeply discounted when compared to their newsstand prices. A number of years ago, audited publications couldn’t do this kind of thing. The ABC had guidelines preventing publishers from cutting subscription prices to only a fraction of the retail price.
Wednesday, September 26, 2012
Is Newsstand Slide Related To Pricing?
http://www.audiencedevelopment.com/2012/how+much+newsstand+slide+related+pricing
Have you seen that Lucky subscription offer? It seems to be expired now, but it’s been all over the place online. You could buy a two-year subscription of this roughly $3.00-per-copy monthly magazine for the low, low price of $5.99. As in just under $6.00. As in a quarter per copy. Lucky, of course, isn’t the only publication doing this kind of thing. An online search can yield pages of results of magazines that are deeply discounted when compared to their newsstand prices. A number of years ago, audited publications couldn’t do this kind of thing. The ABC had guidelines preventing publishers from cutting subscription prices to only a fraction of the retail price.
Have you seen that Lucky subscription offer? It seems to be expired now, but it’s been all over the place online. You could buy a two-year subscription of this roughly $3.00-per-copy monthly magazine for the low, low price of $5.99. As in just under $6.00. As in a quarter per copy. Lucky, of course, isn’t the only publication doing this kind of thing. An online search can yield pages of results of magazines that are deeply discounted when compared to their newsstand prices. A number of years ago, audited publications couldn’t do this kind of thing. The ABC had guidelines preventing publishers from cutting subscription prices to only a fraction of the retail price.
