8 Reasons Mail Succeeds in a Digital Age:
A recent study by ExactTarget, an international company that specializes in interactive marketing, helps illustrate direct mail’s continued relevance.
1. Mail Is Tangible / 2. Mail Integrates Well / 3. People Like Opening Mail / 4. There’s Less Competition in Direct Mail / 5. Mail Builds Loyalty / 6. Mail Is More Sophisticated Now / 7. Mail Helps You Target / 8. Mail Delivers Results.
