PRC Approves Valassis Plan to Grow Shared Mail Volume: Valassis, one of the nation's leading media and marketing services companies, announced today that it will begin moving forward with plans to introduce a mail product that provides national retail advertisers an affordable avenue to reach a broad base of consumers following the Postal Regulatory Commission's (PRC) approval of a three-year negotiated service agreement (NSA).
The Newspaper Association of America is stunned by the U.S. Postal Regulatory Commission’s decision to approve an anti-competitive and damaging negotiated services agreement (or special contract rate) between the U.S. Postal Service and Valassis Direct Mail.