This year 12% of IKEA's content for the Web,
catalog and brochures were rendered virtually; that number will increase to 25%
next year.
IKEA's
newest catalogs are touting photos created by digital artists, not
photographers. Jens Hansegard reports on The News Hub.
In all, IKEA plans to publish 208 million
catalogs this year, more than double the amount of Bibles expected to be
produced. And it will create 62 different versions in 43 countries.
