Are These Ads Worth the Paper They’re Not Printed On?

Are These Ads Worth the Paper They’re Not Printed On?:
A campaign to promote the value of using paper is turning to everyday situations to make its point after spending more than two years at the office.
The switch in subject matter began last week, when the Domtar Corporation and its agency, the Charlotte, N.C., office of Eric Mower & Associates, added four video clips-cum-commercials to the campaign, which carries the theme “Paper because.” The humorous videos are billed as entries in a series of “Really, Really Short Films” that started with the introduction of the campaign, which is aimed at so-called thought leaders in fields like business and education, in September 2010.

The first batch of videos, as well as the second, released in December 2011, offered viewers wacky vignettes that occurred at a workplace where a crusade to go “paperless” was carried to extremes. For instance, in one video, titled “Black Market,” an office worker begs her colleague for “more of that stuff you got me last week,” which turns out to be 20 sheets of paper.

Folio: People On The Move

People On The Move | 2.27.13: Everyday Health has promoted Paul Slavin as chief operating officer. Slavin was serving the publication as its senior vice president and general manager of global news.
Meredith has named Stan Pavlosky as senior vice president of Meredith National Media Group and president of AllRecipes.com. Pavlosky was previously vice president of ecommerce at Drugstore.com.
And more...

Everyday Food Shifts Focus

http://www.foliomag.com/2013/mslo-s-everyday-food-managing-digital-transition#.US5x8BnZGKw

Everyday Food, a cooking specialty title under the Martha Stewart Living brand, announced it would shift its focus to digital late last year as part of an organizational restructuring that would help save the company up to $35 million. 
Now, four months later, the publication has released the first of what will be five themed supplements to accompany Martha Stewart Living. While the print product--a 36-page, digest-sized folio--has less content that it did as a standalone 10-issue-per-year book, the brand's emphasis has changed, says Sarah Carey, editor-in-chief of Everyday Food.

Transition of Forbes Ad Revenue Model

http://www.emediavitals.com/content/digital-traffic-booms-forbes-evolves-its-ad-revenue-model?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+EmediaVitals+%28eMedia+Vitals%29

The reinvention of Forbes Media extends well beyond its content model. The business side of the house is in transition as well as the business publisher seeks to diversify its ad products and keep pace with the growth of the digital audience. 
Forbes is building out both its advertising products and its operations as it seeks to capitalize on a steady rise of website visitors. In a phone interview, Chief Revenue Officer Meredith Levien talked about the growth of Forbes’ digital business and the opportunities that lie ahead in areas such as native advertising and mobile.

Variety Shutters Daily Edition

http://www.adweek.com/news/press/variety-nixes-daily-edition-overhauls-weekly-mag-147564

Just a few months after being sold to Deadline.com owner Jay Penske, Variety is making some big changes. Beginning on March 18, the 108-year-old Hollywood trade publication will no longer publish is daily broadsheet, The Daily Variety. The Variety weekly magazine will stay in print, but with a new publishing schedule—Tuesdays rather than weekends—and a new look, debuting on March 26. Variety will also publish additional special editions.

In Thrifty Times for Publishers, Food Finds Success

http://www.nytimes.com/2013/02/25/business/media/delish-magazine-sold-only-at-walmart-performs-remarkably-well.html?src=recg&_r=0

DEMAND for magazines in retail outlets keeps weakening, and Wal-Mart Stores is worried because shoppers are holding a tight rein on spending. So a new magazine, available only at Walmart, should rank right up there among what Twitter users call #epicfails, yes?
Instead, the magazine, Delish, did well enough with its first issue in November, according to its publisher, Hearst Magazines, that it is being expanded this year to quarterly frequency. It will publish issues dated February, May, August and November.

Five Closed Quad/Graphics Plants Sold

http://thewritingfiendatlarge.files.wordpress.com/2013/02/new-mill-capital-llc-of-los-angeles-acquires-five-property-quad-graphics-portfolio-looking-to-reinvest-in-facilities-tenants-and-jobs-2-25-13-press-release.pdf 
The five-facility transaction closed Friday, Feb. 22, for an undisclosed price, with New Mill Capital (NMC) already selling off one piece on closing day: a former Quad/Graphics printing plant in Jonesboro, Ark., to a confidential buyer, a national brand in the packaging industry committed to creating new jobs via expanded packaging lines. The four remaining Quad/Graphics properties, including a spectacular printing plant in Virginia, are being recast in signature IRG/NMC mode of adaptive reuse, to maximize value for client(s), buyers, sellers and communities alike.

MSLO Reports 2012 Results

http://www.sacbee.com/2013/02/26/5217746/martha-stewart-living-omnimedia.html

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced its results for the fourth quarter and full year ended December 31, 2012. The Company reported revenue for the fourth quarter and full year of $56.4 million and $197.6 million, respectively.

Abercrombie & Fitch to Close More Stores

http://www.dailymail.co.uk/news/article-2283222/Abercrombie--Fitch-close-50-stores-U-S-following-weak-sales-holiday-season.html

Teen retailer Abercrombie & Fitch said Friday it plans to close 40 to 50 of its U.S. stores this year as the company’s shares took a nosedive following lukewarm sales over the holiday shopping season, a crucial time for retail chains.

Comparable store sales at Abercrombie’s U.S. stores fell 1 per cent in the fourth quarter, furthering previous declines in the company’s selling power.

Tribune Takes Next Step for Newspaper Sales

http://www.mediapost.com/publications/article/194474/tribune-hires-bankers-to-help-sell-metro-newspaper.html#axzz2M8SjSGVV

Tribune Co. has taken another step closer to selling its newspapers with the retention of Evercore Partners and JPMorgan Chase to oversee the auction, according to the company’s flagship Chicago Tribune. 
The sale of Tribune’s newspaper properties -- including the Chicago Tribune, Los Angeles Times, The Baltimore Sun, and five other daily newspapers -- was widely expected as a follow-up to the company’s bankruptcy reorganization plan. Ownership passed to creditors, including Oaktree Capital Management, Angelo, Gordon & Co. and JPMorgan at the end of last year.

Conference Board Consumer Confidence Index Up

The Conference Board Consumer Confidence Index Rebounds in February: The Conference Board Consumer Confidence Index®, which had declined in January, rebounded in February. The Index now stands at 69.6 (1985=100), up from 58.4 in January. The Present Situation Index increased to 63.3 from 56.2. The Expectations Index improved to 73.8 from 59.9 last month.

A.T. Clayton Names CEO

Peter Harding has been appointed to the position of Chief Executive Officer of A.T. Clayton and Co.  Mr. Harding, formerly Vice President of Domtar’s Business Paper Group, joined ATC as President in September of 2012. 

Mark Vallely will continue his service to A.T. Clayton and its sister companies, J.S. Eliezer and Continuum, in the role of Chairman.

Mr. Harding has promoted Francis Donelan and David Schmerzler, each to the position of Vice President, Sales.  Both men have been with A.T. Clayton for more than a decade.  They will oversee sales, with a focus on business development. 

North American Coated & SC January Ships

North American January shipments of coated mechanical paper fell -5.7%, demand decreased slightly by -0.4%, but imports rose sharply by +23.8%. The operating rate was 90%. Coated woodfree shipments for the month increased +3.4%, demand was up 1.1% and imports declined -11.9%. The operating rate was 90%. Supercalendered paper shipments rose +19.5%, demand was up +13%, but imports fell -10.6%. The operating rtae was 91%. SC-A/SC-A+ demand increased by 25.5%.

Great Northern Millinocket Mill Razed

http://bangordailynews.com/2013/02/23/business/millinocket-great-north-paper-buildings-to-be-torn-down-to-make-way-for-torrefied-wood-project/

Great Northern Paper will raze the Millinocket mill site, preserving PM 11; one of two PMs running full at East Millinocket.

Most of the old Great Northern Paper Co.'s buildings will be razed as the new GNP and its parent company prep the Katahdin Avenue mill site for an industrial park, a company spokesman said Saturday.

Pulp Hikes Scheduled for Europe

Mercer International will raise its price for northern bleached softwood kraft (NBSK) pulp in Europe to $860/tonne effective March 1.

Brazilian pulp producer Cenibra has begun informing customers that it will raise its price for bleached eucalyptus kraft (BEK) pulp in all regions effective March 1.

The increase will bring Cenibra's price for BEK in Europe to $820/tonne, in China to $720/tonne and in North America to $870/tonne. 

Stora Enso today began informing its clients that it will increase its northern bleached softwood kraft (NBSK) pulp prices to $860/tonne in the European market, effective Mar. 1, which means a $20/tonne price hike. The company's last price hike was announced in January, when values moved up to $840/tonne in Europe.   

Brazilian Fibria, world's largest bleached eucalyptus kraft (BEK) pulp producer, today told RISI that is implementing a $20/tonne price hike in all regions, effective Mar. 1. Prices in Europe will move to $820/tonne, to $870/tonne in NA and $720/tonne in Asia. 

Södra will raise the price of its softwood pulp to US$ 860.00 and hardwood pulp to USD 820.00 per tonne in Europe effective from 1st March 2013.

China Launches Anti-Dumping Investigation

China launches dissolving pulp anti-dumping investigation against Canada, Brazil, and USA:
China has initiated an anti-dumping investigation into the dissolving pulp exported from Canada, Brazil, and the USA.
The probe has started at the request of Chinese pulp, paper, textile and cotton product producers.

RRD Reports 2012 and Q4 Results

http://www.piworld.com/article/rr-donnelley-sons-company-reports-q4-and-full-year-2012-results/1

R.R. Donnelley & Sons Co. today reported a 2012 fourth-quarter net loss attributable to common shareholders of $849.0 million, or $4.70 per diluted share, on net sales of $2.7 billion compared to a net loss of $326.7 million, or $1.78 per diluted share, on net sales of $2.7 billion in the fourth quarter of 2011. The fourth-quarter net loss attributable to common shareholders included pre-tax net charges, primarily related to non-cash impairment, totaling $1.0 billion in 2012 and $483.9 million in 2011. The non-cash impairment charges followed our annual impairment test of indefinite-lived assets.

Girl Scouts Sell Magazine Subscriptions

Girl Scouts to Sell Magazine Subs:
When Girl Scout troops knock on your door this year, they may have more than just cookies for sale.
Magazine subscription agency M2 Media Group has entered into a licensing agreement with Girl Scouts of the United States of America to provide a new product sales program opportunity for Girl Scout councils nationwide. M2 will partner with local Girl Scout councils to provide members the opportunity to sell magazines and digital subscriptions, utilizing both an online marketplace and face-to-face sales.

Infographic: Magazine Editorial Salaries

Infographic: A Five-Year Look at Magazine Editorial Salaries: Every year FOLIO: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends that have occurred over the last five years.

New Social Networks for Publishers

Beyond the Big Three: New Social Networks for Publishers:
Social media is a direct extension of your editorial voice and brand. For many, your publication doesn’t exist outside of the social world—until they find you in it. For instance, I was introduced to the Pulitzer Prize-winning site Pro Publica via Tumblr. Their “Officials Say the Darnest Things” Tumblog is focused and funny. Now I’m hooked.
Think of social as the front porch to your brand: It should have curb appeal and be inviting.
While it’s important to stay active within the Big Three (Facebook, Twitter and Pinterest), there are untapped audiences for content publishers in the social universe. Consider activating one of these “new” social media communities as you build your online strategy.
Some of these may not be for all of you, but the idea here is to think of unique avenues for growing your audience.