Beyond the Big Three: New Social Networks for Publishers:
Social media is a direct extension of your editorial voice and brand. For many, your publication doesn’t exist outside of the social world—until they find you in it. For instance, I was introduced to the Pulitzer Prize-winning site Pro Publica via Tumblr. Their “Officials Say the Darnest Things” Tumblog is focused and funny. Now I’m hooked.
Think of social as the front porch to your brand: It should have curb appeal and be inviting.
While it’s important to stay active within the Big Three (Facebook, Twitter and Pinterest), there are untapped audiences for content publishers in the social universe. Consider activating one of these “new” social media communities as you build your online strategy.
Some of these may not be for all of you, but the idea here is to think of unique avenues for growing your audience.
