MPA reports that, in partnership with
the Affordable Mail Alliance, it is “executing a highly focused and aggressive
national and grass roots campaign” to try to convince the USPS Board of
Governors that a decision to approve an exigent rate increase (which could cost
magazines $300M annually) would be “counterproductive for consumers, commercial
mailers and the Postal Service itself.” MPA’s summary includes links to the
AMA’s full letter to the BOG, and its press release on the issue. MPA has also
posted a call for assistance from publishers in the fight, asking them to push
the AMA’s messages out via their social media accounts and internal
communications, and to tweet/retweet MPA’s tweets on the issue
(@mapmagmedia).
MPA (how publishers can
help)