Tech
firm Giphy this morning tweeted that it had launched a Facebook GIFs
product, and the digerati immediately buzzed with interest. Within a couple of
hours, The Gap posted one of the
first branded GIFs on the hugely popular social media platform and a handful of
other brands are readying theirs for release shortly, according to sources.
Gap's
GIF highlights its Tumblr-based "What's
Blue to You" contest while utilizing Facebook's months-old hashtag
feature with "#Backtoblue" copy. And a Giphy rep said via email that
the social startup is "actively developing partnerships with brands and
publishers."
