Condé Nast’s Domino, limited to
twice-annual newsstand specials since 2009, is being revived this fall as both
a quarterly print magazine and an e-commerce site, WWD sources report. Taking
the lead on the relaunch are the founders of the e-commerce design site Project
Décor, which include one of the co-founders of the food delivery app
Seamless Web. Condé is believed to be holding on to the brand’s intellectual rights
and to have an ownership stake, though it’s not clear what the ownership
structure looks like. Project Décor, a quasi-shoppable Pinterest that
allows users to design rooms and also shop for furnishings, was founded in 2012
by three well-known entrepreneurs and angel investors. Their plan,
according to sources, is to redesign Décor under the Domino umbrella, while
continuing as a social media and shoppable digital catalog. The new
venture would not be in the business of holding merchandise or processing
transactions. Efforts to jump-start Domino (which was originally launched
in 2005, as a sort of combination magazine/catalog) shifted into high gear in
the last couple of months and are set to continue in coming weeks as the new
venture is shopped around to advertisers and vendors, writes WWD. No
confirmation from Condé or Project Décor.
