InfoTrends: Big Data, Customer Experience & Personalization

InfoTrends Explores How Big Data Powers Customer Experience Personalization: Weymouth, MA - There continues to be plenty of hype in the business and technology media about the potential that ?big data? has to help companies glean meaningful insights, make better decisions, develop useful products, and deliver exceptional customer service. Many enterprise marketers have been clued into the power of big data years before the hype caught on, amassing an incredible amount of data on everything from target audiences to campaign performance, all in effort to improve the effectiveness of their customer acquisition and engagement activities.