It may have taken more than six years, but the Alliance for
Audited Media (formerly the Audit
Bureau of Circulations) has finally passed a
rule to make publishers release their sales data in a timely manner. Today, the
AAM announced that it will require U.S. magazines with a circulation of more
than 250,000 to submit per-issue data through its online Rapid Report database.
Under the new rule, which was first
introduced in November and takes effect in July, magazines will have to
report initial sales by the end of the month following the month of the issue.
(For instance, July issue data must be posted by Aug. 31.)
