Print Marketing Less Travelled:
Oddly enough, with the digital tsunami drowning us, print has taken on a fresh personality. What some once derided as “junk” is becoming semi-precious.
That thought prompted me to consider options for less-often-seen print marketing. Here’s my list.
1. Personalized print products used post-purchase to bolster relationships..
2. Transpromotional customer service relationship building..
3. “Handwritten” notes..
4. “must save” value-added print..
5. “Real” photographs..
7. Personalized 3D-printed products.
