Tuesday, August 13, 2013

Time Inc. Sports Properties Enjoy Stellar First Half

http://www.magazine.org/node/26484 
Time Inc.’s sports properties, including Sports Illustrated, SI Swimsuit and Golf multiplatform franchises, closed out the first half of 2013 with significant momentum highlighted by y-o-y newsstand growth (SI +9% units sold; SI Swim +7% units sold), ad page increases (Golf +6%; SI Swim +25% (PIB)), breakthrough sponsorships (Target, Ford, Symetra) and an expanded digital footprint (SI Digital +13% unique visitors Golf.com +11% UVs (comScore)); SI Swim +24% UVs, (Omniture). The strong numbers were underlined by groundbreaking journalism and the launch of several new editorial franchises resulting in a strong first half for the Time Inc. titles.