It’s no secret that newspapers and magazine publishers
have suffered steep declines in print circulation over the last decade, and
that trend is just going to continue, according to a survey of 1,134 U.S.
adults conducted by the Donald W. Reynolds Journalism Institute in the first
quarter of the year.
The findings, summarized in RJI’s “2013 Q1 Research Report,” revealed that 12.7% of print subscribers plan to cancel their subscriptions in 2013. The percentage was highest among print subscribers ages 15-34, with 19% saying they plan to cancel -- but even among subscribers 65+ the proportion was 10.5%.
On the positive side, the decline in print subscriptions is clearly correlated with increasing consumption of news via digital channels, with a special emphasis on mobile.
DJI found that 73% of respondents ages 35-44 currently read news on their smartphones, along with 69% of respondents ages 25-34, 66% of respondents ages 18-24, 62% of respondents ages 45-54, and 64% of respondents ages 55-64. For the 65+ age range, the proportion falls sharply to 35%.
The findings, summarized in RJI’s “2013 Q1 Research Report,” revealed that 12.7% of print subscribers plan to cancel their subscriptions in 2013. The percentage was highest among print subscribers ages 15-34, with 19% saying they plan to cancel -- but even among subscribers 65+ the proportion was 10.5%.
On the positive side, the decline in print subscriptions is clearly correlated with increasing consumption of news via digital channels, with a special emphasis on mobile.
DJI found that 73% of respondents ages 35-44 currently read news on their smartphones, along with 69% of respondents ages 25-34, 66% of respondents ages 18-24, 62% of respondents ages 45-54, and 64% of respondents ages 55-64. For the 65+ age range, the proportion falls sharply to 35%.
