REMODELING magazine announced its launch of “Home for Life 2013,” a virtual tour
showing how to remodel a home to be cost-efficient, safe and comfortable for
life after retirement.
The virtual tour will be targeted towards members of the baby boomer
generation entering their retirement years—nearly 30 percent of the U.S.
population. A study by AARP found that 84 percent of boomers want to stay in
their homes during retirement, but only 16 percent have adapted their home for
retirement.Rick Strachan, group president, Residential Remodeling at Hanley Wood explains that the targeted audience for “Home for Life” has two audiences in mind. “We saw a very significant need for serving both trade and consumer audiences in the field of retrofitting homes for retirement,” says Strachan. “Creating this tool would allow reach to both of those audiences.” Boomers are the largest customer group for these professionals. “As of today, 44 percent of all home improvement expenditures are coming from baby boomers,” he says.
